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2025 update: *Full circle moment *— In 2021-2022, I completed the Music Industry Essentials program with NYU x Yellowbrick, where my final project explored the impact of Southern hip hop on the music industry. I recently finally visited the #OutKast mural in Atlanta, coinciding perfectly with the 25th anniversary of #Stankonia. A reminder of how culture, creativity, and education intersect to shape the sound of a generation. 🎶
Here is one of my assignments talking about the rise of Southern Hip Hop/Rap. Check out the playlist links below and read the article. #MusicUproject
Hip Hop origins started in The Bronx, New York in the late ’70s and early ’80s. By the mid-’90s, the genre was dominated by East Coast and West Coast-based rappers. However, Southern-based artists were essentially the overlooked underdogs, but would soon be the trailblazing leaders ushering a generation into soulful, yet eclectic sounds. According to BET”s Making documentary, during the 1995 Source Awards for Rap-Hip Hop artists held at Madison Square Garden in New York, Rap duo, OutKast, won for best new rap group for their debut album “Southernplayalisticadillacmuzik.
Some felt like they finally had representation in the Hip Hop genre because groups like OutKast had music that reflected their Southern environments, cruising through the city during Freak-Nik, in the car, with bass bumping synths, strings, snares, chopped and screwed soulful grooves. Although the group won they were booed by the audience while they accepted the award. During the acceptance speech, OutKast member, André 3000 said, “But it’s like this though, I’m tired of folks them closed-minded folks, it’s like we gotta demo tape but don’t nobody want to hear it. But it’s like this: the South got something to say, that’s all I got to say!”
This prophetic declaration was echoed around the world and was the catalyst for Southern artists to become award-winning millionaires and dominate the Hip Hop/Rap charts for the 99’ and 2000s through the snap, crunk, bass, bounce, twerk, and trap music eras that came from the South are still felt in 2021. Many Southern producers such as Georgia’s Lil’ Jon, Virginia’s Timbaland, Missy Elliott, The Neptunes: Pharrell & Chad Hugo, Louisiana’s Lil’ Wayne, Juvenile, Mannie Fresh, Master P, and DJ Khaled, Tennessee’s Juicy J and Miami’s Uncle Luke and North Carolina’s Little Brother’s influence dominated the Hip Hop-Rap scenes in the late nineties and early aughts. Some producers even started to create their own record labels such as Georgia-based, SO SO DEF Records lead by producer Jermaine Dupri. Louisiana-based NO LIMIT Records lead by Percy “Master P” Miller and CASH MONEY Records lead by Brian “Birdman/Baby” Williams and Tennessee-based HYPNOTIZE MINDS, lead by Three 6 Mafia’s, DJ Paul and Juicy J and Texas-based UGK Records, lead by rap duo UGK.
Southern Hip Hop producers and artists have paved the way for modern Hip Hop chart-toppers. DJ Screw, Gucci Mane, T.I., Jeezy, Ludacris, 2 Chainz, Lil Jon, Trina, Left Eye, Missy Elliott, The Ying Yang Twins, and Travis Porter, helped pave the way for artists like Migos, Future, Travis Scott, Young Thug, City Girls, Megan Thee Stallion, and more!
I think when artists sample songs that they are generation gap connectors and a way to introduce older songs to younger generations. It’s also a way for newer artists to pay homage to the great artists before them. SAMPLED SONGS Playlist Links below. What’s your favorite sampled song? Check the playlist below on Spotify and YouTube. Apple Music users click here and Tidal users click here.
I like the choice of wearing my hair in different styles. Most of the time it’s because I get bored easily and other times I just don’t feel like doing my thick hair or permanently having my hair look the same everyday like a cartoon character. Some say “it’s just hair”, but to me, it’s not. Haircare is a multi-million-dollar industry and hair is sensitive and controversial topic. Even comedian, Chris Rock, did a controversial documentary back in 2009 called “Good Hair” about black women and their relationship with natural hair, hair straighteners, and weaves and more recently a Hulu documentary called “Hair Tales” talks about the generational and cultural differences between Black women and hair. I have always noticed how some people treat others differently based off of their hair texture, hair color, hair length and hair style. I have also been treated differently or receive more or less attention depending on how my hair looks.
More recently film maker, Matthew A. Cherry’s , animated short film “Hair Love” about a black father styling his daughter’s natural hair won an Academy Award. More and more black people are embracing their natural curls and coils. However not every person, workplace, or environment is as accepting. The state of California is one of the first states to ban discrimination based off of ones natural hair, with The Crown Act, but other places have currently not followed suit. Recently I’ve read dozens of articles on how some people have been suspended from schools, sports teams, fired from jobs and even told they would not be able to walk at graduation ceremonies, not because of the content of their character, but simply because of their hair texture, hair color, or hair style preference. Why are we judging someone solely off their natural hair and not their character?
In our society depending on the community or culture hair that is straighter or wavier or long is considered ‘good’ and anything that is not like that is considered ‘bad’. I had relaxers (chemical hair straightening) for 14 years of my life and at age 19 I decided to stop getting relaxers and “go natural” (stopped using chemical straightening). I decided to go natural because the stylist I had been going to moved and I was away in college in another city and didn’t feel like experimenting with any more different stylists who said they did relaxers, but ended up damaging people’s hair. I was also curious how my natural hair looked because I couldn’t remember a time when I didn’t have relaxers. I also did not want to cut all my hair off so I transitioned by getting weaves and braids.
I have now been relaxer free for 12 years. I get my hair blown out and flat ironed and I sometimes wear it un-straightened. One thing that I’ve noticed is that my natural hair is healthier and thicker than it was when I was getting relaxers. I still like to wear braids and weaves simply because I think they’re pretty and less maintenance, especially when exercising. There is nothing wrong with wanting versatility in hair. Just because you choose to wear your natural hair chemical free, just because you choose to get relaxers, just because you choose not to wear weave does not make you better or less than. How do you know someone isn’t battling an illness or dealing with hair loss? Not everyone that wears their hair straight or weaved is bald or hates themselves. I find it interesting that whenever I have my hair in a certain style I attract certain people or get more or less attention. I often wonder why this is. I wonder if people think about that when they’re speaking to a person. Whatever happened to style preference and upkeep? What if you want your hair straight today and curly next week? What if you want length and don’t have the patience to wait until it grows a certain length? What if you want to have short hair without actually cutting your own hair? All I want to say is let’s focus not only on hair style, but what’s underneath, like our hair health and spiritual health.
Here is the Apple Music Playlist for Hair & Self Care and Spotify playlist below.
The As-I-Amber Podcast & Blog 